The two founding directors (who were outstanding brand designers) business was struggling and set to sell 50% of their company shares to a media conglomerate to steady the business. At the last minute, the conglomerate changed the deal to a take it or leave it 80% purchase and the directors felt they had no option at that time. 2 years later, they asked Mel if there is anything that can be done for them to get back ownership of their business.

Mel approached the conglomerate on a no names basis to ask what their position was with respect to the sale of this division and the conglomerate bit Mel’s hand off, stating that they were willing to sell it for a £1 due to all the general difficulties the conglomerate was experiencing & consequently, the directors had 100% ownership of their business back within 6 months.